Social media isn’t just a bunch of people blogging about what they ate for lunch. Sometimes, its about the who kids don’t get lunch. 12for12k is an example of what happens when someone with a passion catalyzes social media to make a difference.

From the website:

The 12for12k Challenge is the brainchild of Press Release PR owner Danny Brown. Inspired by the way that social media has changed so many lives for the better already with various charity promotions, Danny wanted to do something that was both easy to take part in and have the potential to change as many lives as possible. The 12for12k Challenge started taking shape.

The concept is simple:

  • 12 months of the year
  • 12 charities, 1 chosen every month
  • 1200 people
  • $10 donation per person, per charity, each month for 12 months, a total of just $120 per person over the year
  • The goal – $12,000 per charity, $144,000 raised overall by December 31 2009

To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request. Additionally, all donations go direct to the charity’s normal donation page – there is no middle-man to handle donations.

The hope is that by keeping the donation amount small but the donating numbers high, the 12for12k challenge will not only be simple, but doable. $10 per month should be an easy amount for most people to give. One less beer; one less pizza; one less magazine – is it too much to ask for so little that can benefit so many?

I’m inspired. I’m joining the 12 for 12k movement. That’s the power of social media. Grassroots organization. Real help to those that need it. Interested in becoming part of the movement? Check out 12for12k.org and for those on twitter follow @dannybrown for more.

Know someone else using social media for good? Leave a comment below.


One Response

  1. Thanks for your support, James, really appreciate it.

    We offer a call to action – it’s people like you and everyone that supports us every month that makes the magic happen, and for that I’m truly grateful.


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