Detroit Puts Madison Avenue At Risk

According to AdAge, a disaster in Detroit could also have incredible repercussions on the advertising industry. As it is, reportedly hundreds have lost their jobs at Detroit divisions of major ad firms. Here’s the automotive ad biz by the numbers…

3.3%
of total U.S. measured spending
5.9%
of total U.S. network TV spending
49%
of total (foreign and domestic) automakers’ U.S. measured spending
2.8%
of total U.S. magazine ad spending
8.0%
of total spending in Sports Illustrated
9.2%
of total spending on Fox network TV
2.5%
of total U.S. cable-TV ad spending
6.8%
of ad spending on ESPN
Advertisements

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