Pepsi Rebrands – A New Craptacular Design for The Voice of New Generation

This week, Pepsi announced a major rebranding effort that will rexamine/rearticulate it’s more than 50-year-old logo. All this is as result of huge decreases in sales in recent years. Below are some trademarked designs for Pepsi’s products leveraging it’s new concept of a “smile” in the logo. Personally, I don’t care what it looks like – it don’t taste as good as Coke and a logo change isn’t going to help that. That said, trying to be coy in a logo doesn’t make it more fun than the “Coke Side of Life.”


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