McCain’s Olympic Ad=Too Ugly

Among political wonks, it made some news that Senators Obama and McCain were going to advertise during the Olympics at all. It’s an expensive ad buy. $6 million for McCain, $5 million for Obama. I thought I’d do a quick break down of the two ads and give my final take. In case if the title didn’t already give it away, McCain’s ad is far too negative, inappropriate for the Olympics. Obama’s ad on the other hand strikes just the right note for Olympic Advertising. 

First, the McCain ad:

Two observations:

1. It’s about Obama. When 15 seconds of your ad is about your opponent, its not about you, it’s about him. It’s been a running theme for McCain. He is increasingly defining himself as the guy against Obama. If he is too win, he needs to give us a positive reason to vote for him. 

2. It’s negative. At what point was it a good idea in Camp McCain to use a negative ad in the middle of one of the most patriotic feel-good events TV can offer? McCain’s brand is all about patriotism (when at it’s best) why not play that up at a time our athletes will be draping themselves in the flag?

Now, Obama’s ad:

Notice that Obama’s ad never mentions his opponent. At first it doesn’t even mention politics. It’s a positive, affirmative message about what Americans are capable of. It strikes just the right note for advertising during the Olympics. There is still alot of Olympic time to go. Time for McCain to pull out this ad, and enter something more positive. He’s ruining his brand taking every second of precious and expensive air time beating up Obama.

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3 Responses

  1. Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Nothing biased about this article….!

  3. I couldn’t agree more. Couldn’t have said it better! Finally someone is seeing how nasty McCain is getting. Since when did “patriotic” mean slandering your opponent. Doesn’t he have anything good to say about himself?

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